Sr. Data + Insights Analyst, Down Home
Hey there, we’re Down Home, a new media and entertainment company founded by Tim McGraw and based in Nashville, Tenn. Tim founded Down Home because he recognized that people want more of the type of storytelling you hear in country music. It’s about real life, community, belonging— a focus on the things that matter. We’re creating TV shows, movies, experiences, and products that capture that “Down Home” feeling. And we’re looking for a social media and pop-culture savvy analyst to join our team.
Our partners in Down Home are the Hollywood studio Skydance Entertainment (Top Gun, Mission Impossible, Jack Ryan) and the LA-based brand consultancy Shareability. As a Down Home analyst, you’ll be working hand-in-hand with Shareability, which leverages the power of social media and influencers to help our brand — as well as clients like Google, YouTube, and Mars — to reach, engage, and activate key audiences.
Role
This role will be designing analytics across various disciplines and performing marketplace research, resulting in actionable recommendations ranging from social strategy, user behavior trends, brand partnership support, and campaign optimization. Working at Down Home requires a rich and nuanced understanding of the middle American audience; a passion for country culture and country music is a plus.
The ideal candidate is a naturally curious person and a strong storyteller. For the analyst, BI is not just a series of reports and dashboards— you strive to provide a thoughtful analysis along with a visually impactful report.
We value someone with the ability to take direction and understand the task at hand while applying their own creative solutions to deliver a final product. The ideal candidate has strong attention to detail and takes pride in the quality of their work. As a new organization, we’re looking for a self-starter who can support building the foundation while completing deliverables on quick timelines.
Apply by sending your resume to hr@shareability.com with the subject line "Sr. Data + Insights Analyst, Down Home.”
The Ideal Candidate…
Will…
Conduct deep social listening analysis and surface key findings on the target audience
Act as a resource and thought partner to strategists, specific to Down Home projects and/or clients, collaborating on deck slides, analysis summaries, and other presentation needs
Partner with the Head of Data to establish the data foundation and infrastructure, including a centralized data store and automation of regular reporting needs
Identify trends, find patterns, flag anomalies, and effectively communicate findings with team members and key stakeholders
Conduct primary research, including IDIs, stakeholder interviews, and survey studies
Support the Down Home brand partnerships and sales team with important audience insights
Manage and fulfill requests for ad-hoc reporting
Explore new datasets and conduct marketplace research
Stay up-to-date on the latest technologies and trends in digital and social analytics and data collection
Is…
Able to present data to key stakeholders in a confident and effective manner that draws insights and leads to actionable recommendations
Detail-oriented and extremely well-organized with strong time-management skills
A self-starter and has the ability to multitask and pivot quickly in a fast-paced, deadline-driven environment, especially when there are multiple projects and deliverables
An organized and professional analyst who works well in a group setting and collaboratively across departments can also thrive with independent assignments
Comfortable with SQL queries and raw datasets
Has…
A Bachelor’s degree (preferably in a business or quantitative field) and 5+ years of relevant professional experience
Deep understanding of social platforms, including YouTube, TikTok, Instagram, Twitter and beyond
Experience in a fast-paced digital and/or entertainment environment is a plus
Strong Excel skills and the ability to manage and analyze large sets of data
Strong social analytics skills and analysis experience
4+ years experience with SQL (BigQuery, Redshift, Snowflake, etc)
Excellent interpersonal, verbal, and written communication skills both internally and with outside clients
Experience with survey studies, primary research, and IDIs
Experience with Social Listening (Infegy, BrandWatch, Talkwalker, or others)
** The salary range is $125k annually to $160k annually. Starting salary will vary based on criteria such as location, experience, and qualifications.
EQUAL EMPLOYMENT OPPORTUNITY
Shareability strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, marital status, disability, medical condition, sexual orientation, or any other characteristic protected by state or federal law.
