We create content for the YouTube generation
Over 500 million organic views
Over 20 videos on the front page of YouTube
Over 80 videos with 1Million+ views
Shareability combines the art and the science of digital virality to drive organic views and engagement on YouTube. We understand the YouTube ecosystem and have the skills, resources and relationships to maximize your video’s success.
Here’s rule number one. What works in traditional media probably won’t work on YouTube. Just because it has a big budget and is well produced does not mean it’s shareable.Read more
Our founding partners have deep experience in TV and Film production. From concept to script, to casting, to shooting, all the way through post. From traditional spots to long form live action, comedy drama, hidden video, animation and anything you or we can imagine…Read more
Sure it takes a great video to break through the noise, but a great video without the right organic marketing support will fall far short of its true potential. That’s where Shareability’s Marketing division comes in.Read more
Here’s rule number one. What works in traditional media probably won’t work on YouTube. Just because it has a big budget and is well produced does not mean it’s shareable.
Shareability has a deep understanding of the YouTube world and our passion is to create content that is not only shareable but “share-worthy.” There are a lot of things that you can do to accelerate the shareability of a good video, but without the right content, nothing else matters. We can either lead the creative process or become a complementary player, but either way we’ll only get involved in a project if we believe the content is going to be shareable.
Our founding partners have deep experience in TV and Film production. From concept to script, to casting, to shooting, all the way through post. From traditional spots to long form live action, comedy drama, hidden video, animation and anything you or we can imagine, we’re a one stop shop that can execute a vision at the highest quality on any scale and just about any budget. But this is no typical production company. We’ve put together a team and style that is custom made for YouTube. Our production focus is on showcasing authentic connections and delivering content that is consumed and shared by the digital generation.
Sure it takes a great video to break through the noise, but a great video without the right organic marketing support will fall far short of its true potential. That’s where Shareability’s Marketing division comes in. Quite simply, we pour gasoline on your video’s fire and amplify your success in a massive and meaningful way. We do this via our unparalleled network of over 8,000 new media outlets, blogs and influencers around the globe. Think of us as a 100% organic PR Network that specializes exclusively in distributing YouTube driven content, with the capability of translating and distributing into 20 languages and 100 countries around the world.
Shareability is the first full service brand agency to focus exclusively on YouTube. The company combines the art and science of digital virality to create and market content for the YouTube generation. One of the hottest companies in the YouTube family, Shareability has generated over 500 Million organic views in the past year, and has produced and/or marketed 80 videos with 1 million + views, propelling 20 videos to the front page of YouTube.
Meet Our Founders
Shareability is the first full service brand agency to focus exclusively on YouTube. The company combines the art and science of digital virality to create and market content for the YouTube generation. One of the hottest companies in the YouTube family, Shareability has generated over 500 Million organic views in the past year, and has produced and/or marketed over 80 videos with 1 million + views, propelling 20 videos to the front page of YouTube.
The company was founded in 2013 by digital media entrepreneur Cameron Manwaring, former Omnicom agency executive Tim Staples and Academy Award-winning producer Nick Reed, and has already worked with an array of notable brands and YouTubers including Dreamworks, Turkish Airlines, Sony, Espn, Flyboard, NVIDIA, Devinsupertramp, Stuart Edge and Kurt Hugo Schneider.
Shareability offers clients a deep understanding of the YouTube ecosystem, and has the experience and infrastructure necessary to create and market shareable content for the YouTube generation. Manwaring has a strong track record of success in content creation and organic seeding for global brands and burgeoning YouTube stars. Staples originally hails from Omnicom’s The Marketing Arm and is the founder of Converge Studios, a new media production company that has built content and promotional platforms for global brands such as LG, Anheuser Busch, Verizon and MTV. Reed is a former top Hollywood agent who has represented some of the most successful entertainment properties, including The Bourne Identity, Meet the Parents and Austin Powers franchise, and Oscar-winning Producer for his short documentary film, “The Lady in Number 6: Music Saved My Life.”
Together, Shareability delivers a powerful content and promotional engine with deep experience in Hollywood, Brand and Digital Media. Our business model is laser focused on “earned media” and has been incredibly successful for clients whether they have 3,000 YouTube subscribers or 3+ million.
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As the leader in video and marketing strategy for YouTube, Manwaring is dedicated to understanding why consumers share what they do and has developed specific strategies to identify and create shareable and successful content. He brings a track record of success with specialized knowledge in YouTube content creation and organic marketing to evangelize audiences for global brands and burgeoning YouTube stars alike.
Prior to co-founding Shareability, Manwaring launched his own viral content and marketing company, Consulting Virality, which drove over 200 million views for clients. Their team has since expanded this network to more than 8,000 international and domestic contacts.
Manwaring also served as president of KDSSC consulting, which executed international market research. He currently resides in Provo, Utah.
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Staples brings more than 15 years of experience in the media and marketing industry with deep knowledge in platform development, branded & original content production and distribution, and celebrity partnerships.
Staples made his mark at Omnicom’s The Marketing Arm where he served as Managing Director, overseeing growth and advising major brands like Nokia, Dr. Pepper/7UP, ING, The U.S. Air Force, Heinz and Frito-Lay. Following his work at The Marketing Arm, Staples partnered with Omnicom to launch Converge, a celebrity content and promotional firm. The company has a track record of developing successful new media platforms for over 100 celebrities including Rihanna, Victoria Beckham, Diddy, Mariah Carey, Courteney Cox, Shaquille O’Neal, Miley Cyrus, 50 Cent, Jane Lynch, Cindy Crawford, Steve Nash and The Foo Fighters.
Over the past ten years, Staples has raised more than $60 million of brand dollars for non-traditional projects centered around celebrities. This includes the primetime series PARTY MONSTERS on E! (50 Cent, Diddy, Kardashians), the MTV docu-series THUMBS about kids and technology, the 3D film THE BUTLER’S IN LOVE (David Arquette, Thomas Jane, Elizabeth Berkley) and the new media series DOUBLE TAKE where celebrities from Shaq to Jason Derulo interview themselves.
co-founderBack to our team
Reed brings a proven experience of storytelling and a high level of understanding on what audiences want in their content. As a former agent at International Creative Management (ICM), Reed worked with some of the biggest entertainment properties of the past 20 years including CSI, THE BOURNE IDENTITY, MEET THE PARENTS, BORAT, WEDDING CRASHERS, TRAINING DAY and the AUSTIN POWERS franchise. He served on the Los Angeles British Film Board advising the UK government on film policies. Reed also served as a consultant to government ministers with the UK and Finnish governments on their film and entertainment businesses.
Reed is an Academy Award winning producer for his work on the short documentary film, ‘THE LADY IN NUMBER 6: MUSIC SAVED MY LIFE and has been named one of the most Influential Brits in Hollywood by The London Times. Reed resides in Los Angeles and is a frequent guest speaker for UCLA’s graduate film program.
4081 Redwood Ave, Los Angeles,
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